01. June 2017 · Comments Off on Mompreneur With 130 Employees Says Women Can Have It All · Categories: Perth News

First off, what is mompreneur? A mompreneur is a term for women who establish businesses at home while also acting as the full time mom to their kid or kids. In Australia, the mompreneur movement is one steadily growing because mothers try to look for ways to make money. Moreover, they also want to express their creativity, business skills, and passion while parenting their children at the same time.

Sadly, running a business is tough especially for women who have kids to take care of on their own. This is why many women stay at home take care of their kids and let their husbands make money for them and shoulder the financial responsibility. But these days, becoming can be mompreneur can be achieved. You just need to be passionate, do what you love and find a way to do that from home and make money.

Thanks to technology and internet, moms can now do business online while playing kiddie songs and watching over their kids. But in order to do this, you need to create a perfect work schedule and be disciplined. You need to set aside specific time when you are going to do your work. You must be disciplined in this or you will feel like you are spinning your wheels. Then, don’t be a quitter set your goals, implement your plan and stick to it like a strong woman!

Be inspired by reading this article about a woman with 130 employees saying women can have it all: http://yfsmagazine.com/2017/05/16/women-can-have-it-all

19. April 2017 · Comments Off on Breaking down barriers to selling online · Categories: Perth News

Goldfish transitioning from the physical to the digital space

Nowadays, online retail has become the major sales channel for almost all businesses. If you have not yet started or at least tried selling your product or service online, perhaps now is the right time to do this.

If you want to make great profits without putting too much effort, online selling is a great way. It is also a great way to widen your target market and grow your business fast as well. Keep in mind that by putting your business online, you are also widening your reach worldwide. However, as you are expanding your business online, it is also important to study some online selling tips that may help you make your selling successful.

The first step of doing this is by choosing a niche that fits your business. When you sell online, is important to be able to put up a website, a social media page, or any account that will service as your online identity with a niche that fits into your business. For instance, if you are selling sports apparels, then you must have a niche about sports or fitness to be able to sell your products.

Furthermore, you also need to market your brand properly. You can start with this strategy by providing valuable information. Provide your online readers with some valuable information. People come online to find information and by giving them information, you can also get their interest to patronise your business and buy your product as well.

Continue reading at: https://www.mybusiness.com.au/growth/2887-breaking-down-barriers-to-selling-online

01. February 2017 · Comments Off on How to deal with client objections · Categories: Perth News

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Many of us are afraid that our prospected customers will reject our proposal. However, it is important for businesses to overcome such struggle in order for you to stay on the track. You should know how to properly react when your customers tell you that your product is too expensive or your product features are inferior.

If you want to survive in business, you should be able to handle customer objections and rejections all the time. In order for us to maximise our closing rate in every meeting, we will need to handle our customer’s objections well and turn every objection or rejection to a purchasing decision.

Whenever you hear an objection or rejection, you should never forget to thank them. You need to acknowledge that you hear their voice. Never get defensive when your customers are raising their concerns. Also, make sure you ask a question that gets your prospective customers talking. Don’t ask a simple yes or no question or insult your customer. Ask a question that could generate information for you to understand your customers’ point of views.

Knowing how to deal with customer objections is important. Too much time and attention being spent on objections in sales meetings and sales training wastes a lot of your time and energy. Deal with these objections correctly so that you can focus on the skills and resources needed to help sales people eliminate objections from the sales process in the first place.

Continue reading at: http://www.smartcompany.com.au/marketing/sales/81919-deal-client-objections

22. September 2016 · Comments Off on Why Is Strategic Planning Important to a Business? · Categories: Perth News

One of the most essential tools in a business’ leadership toolbox is strategic planning. It helps to determine a successful path to a bright future through a clear plotting of goals, issues, and solutions.

Strategic plans use your vision and mission to identify business objectives.

All businesses need to have a strategy to have a view of itself in the future, whether you are a small startup or a large corporation. Strategic planning helps companies to determine their goals for the next year or longer. Mostly, businesses opt for a 3 to 5 year plan of planning. It also helps to lay out the specific steps the company plans to take to reach its goals.

Before you begin your strategic planning session, you should discuss with your partners or staff about your company’s goals; you should have a cohesive vision of what you want your company to be years from now. Create a concise mission and vision statement that describe your business’ overall purpose.

Once you have already got a vision, you can already develop your strategy. You should have a clear outline of all of the business’s goals, the required individual steps, and an overview of potential issues the company may face along with their solutions in order to get everyone in your business on the same wavelength. After this, you can now put it into straight away.

Read this article to learn more strategic planning: http://smallbusiness.chron.com/strategic-planning-important-business-2671.html

25. March 2016 · Comments Off on You’ve Bought a Small Business. Now What? · Categories: Perth News

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Do you want to have a business? If you do, you should know that sometimes, buying a business is easier than starting a new one. An already established business has its own advantages than building a relatively new business from scratch.

However, even though it seems easier to establish and manage, it is as not as easy as it sounds. And there is certainly a load of matters that you have to understand before you go ahead and purchase a franchise or any pre-existing business.

When purchasing a small business, the first thing you should keep in mind is to know what kind of business you would like to own and manage. It is not a good idea to invest on something without knowing for sure that it return your investment’s worth in threefold. You should know the line of business you should invest on.

First, you should narrow down your choice down to the business that you have full grasp and are very familiar with. A business that goes in line with your profession is an ideal option. You can also choose something you enjoy doing, like a hobby. Either the case, the more important thing is that you must have extensive knowledge about it. This will play an important part in managing the business.

To learn more about what to do once you have bought a small business, read this article from New York Times: http://www.nytimes.com/2016/03/17/business/smallbusiness/youve-bought-a-small-business-now-what.html

28. January 2016 · Comments Off on Business structures and types · Categories: Perth News

So you are now ready to set up your small business and call yourself an entrepreneur. Now that you have already prepared your initial capital, your staff and your marketing plan, the next step you need to do is to decide the business structure you are going to use.

Perth Business NewsThe type of legal structure you choose for your company is probably the most important of all the decisions you make when starting a business. The structure you use for your business will decide what kind of taxes and how much in taxes you’ll pay, how you will register it. In addition to those, it will also decide how many people will be in business with you up to the nitty-gritty details of your day-to-day operations.

Choosing the right business structure is just as important as choosing the right product to sell, as this will play a huge part in the administrative side of your business.

There are several options you can choose from for your business structure. As each business form comes with different tax consequences, you have to make your choice smartly. You should choose the structure that most closely matches your company’s needs.

To help you with this decision-making process, check out this guide published by the Government Business Website of Australia: http://www.business.gov.au/business-topics/business-structures-and-types/Pages/default.aspx

30. July 2015 · Comments Off on The awe-inspiring scale of Facebook · Categories: Perth News

When you run a business, one of the major concerns that you need to prioritise aside from the legal and accounting aspects is the marketing strategy to use. When we talk about marketing, the first thing that you need to do is to know where your customers obtain information at a given time.

Perth NewsBefore, traditional marketing methods were the most effective when it comes to targeting potential customers. Traditional forms of marketing like TV targeted those that watched TV especially prime hours, while billboards targeted folks held up in traffic.

However, things have changed when people started to impart the internet particularly social media. Facebook marketing is the perfect example as it immerged as Facebook has immerged as the leading social media platform with over 1.25 billion users from all corners of the globe. Hence, it transcends the globe unlike TV or Radio limited by geographical location.

Facebook is the most popular social networking site, with over nearly a billion users log in everyday. Hence, putting your business out there on Facebook is essential if you serve consumers. Today, many large brands are doing an amazing job attracting followers and keeping them coming back for more on Facebook. Sure, they may have big budgets, but money doesn’t buy them fan. We are able to do this through their effective strategies.

To give you more reasons why you should market your brand through Facebook, you should check out this article: http://www.watoday.com.au/business/the-aweinspiring-scale-of-facebook-20150730-ginh6r