When you run a business, one of the major concerns that you need to prioritise aside from the legal and accounting aspects is the marketing strategy to use. When we talk about marketing, the first thing that you need to do is to know where your customers obtain information at a given time.
Before, traditional marketing methods were the most effective when it comes to targeting potential customers. Traditional forms of marketing like TV targeted those that watched TV especially prime hours, while billboards targeted folks held up in traffic.
However, things have changed when people started to impart the internet particularly social media. Facebook marketing is the perfect example as it immerged as Facebook has immerged as the leading social media platform with over 1.25 billion users from all corners of the globe. Hence, it transcends the globe unlike TV or Radio limited by geographical location.
Facebook is the most popular social networking site, with over nearly a billion users log in everyday. Hence, putting your business out there on Facebook is essential if you serve consumers. Today, many large brands are doing an amazing job attracting followers and keeping them coming back for more on Facebook. Sure, they may have big budgets, but money doesn’t buy them fan. We are able to do this through their effective strategies.
To give you more reasons why you should market your brand through Facebook, you should check out this article: http://www.watoday.com.au/business/the-aweinspiring-scale-of-facebook-20150730-ginh6r